Calgary Law Library Group

Competitive Intelligence Research

  • 10 Mar 2016
  • 12:00 PM - 1:00 PM
  • Bennett Jones LLP, 4500 Bankers Hall East, 855 2nd Street SW (Jones Boardroom)
Competitive Intelligence Research – What does it look like? What are the tools? How is it used?

Join us for a videoconference presentation on Competitive Intelligence Research with Zena Applebaum.  Zena is the Director of Competitive Intelligence at Bennett Jones LLP.  Zena’s primary responsibilities include practice development, market and competitor performance analysis, client relationship management, counter-intelligence and marketing.  Zena brings a unique perspective to intelligence as a result of broad business development, data management, marketing, and corporate research experience in a variety of sectors. A regular speaker and writer on competitive intelligence topics in Canada and abroad, Zena authored “Business Intelligence for Law Firms” published in November 2012, by The Ark Group.  Zena currently serves as a The Chair of the Special Library Association Competitive Intelligence Division Board of Directors, is a former member of the SCIP Board of Directors and has been designated a Competitive Intelligence Fellow in 2015‎.

Cost: $5.00 for CLLG members and $10.00 for non-members.

Lunch will be served.


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